Internet
Marketing Tools
Part Seven Text Editor Basics
By Shelley Lowery
If you've spent
any time exploring your computer, you've probably noticed a program
called Notepad. To be honest, I never really used the program prior to
developing my Internet business, as I simply used my word processing
program. Now, I don't know what I would do without it. Notepad is an
excellent text editor that has a variety of uses such as writing HTML,
editing scripts, and writing ezine articles -- just to name a few.
Writing HTML
When designing a web site, most Internet marketers prefer to use an HTML
editor to write their HTML, as it can greatly simplify a somewhat
difficult process. However, using an HTML editor has its disadvantages,
as they have a tendency to add a lot of unnecessary coding and may not
support the latest technologies. For this reason, many Internet
marketers prefer to write the code themselves with Notepad.
Although writing HTML code with Notepad will certainly be more time
consuming, your code will be much cleaner and can reduce your file size
considerably.
Editing Scripts
When managing a web site, scripts are used to add interactivity. They're
used to perform a variety of tasks such as form processing, message
boards, and database management.
When using scripts for your web site, most of the time, you will be
required to edit portions of the script such as the location of Perl on
your server, paths to files and variables. Any editing you do must be
done within a program that won't add any special formatting. Notepad is
the perfect solution. You can simply open your script within Notepad,
edit to suit your needs and upload it to your server.
Writing Articles
Writing ezine articles is one of the most powerful promotional methods
used on the Internet. When formatting an article for publication, you
should avoid using your standard word processing program, as they do not
allow for proper formatting.
As there are many different types of email programs, writers must format
their articles to accommodate the majority. Some email programs
automatically wrap text at a certain number of characters -- while
others won't wrap the text at all. If an article isn't properly
formatted, many email programs will either force a portion of the
sentence to the next line, or even display each paragraph as one long
line.
Articles should be formatted to 65 characters per line or less,
including spaces, and written in short paragraph sections. This
guideline has become the standard on the Internet, as it is a safe
line-length for a majority of all email programs.
Notepad is the preferred program used to write and format ezine
articles.
Although Notepad is a great little text editor, it can't handle large
files and is much better suited for small jobs. You may find that you'd
like an editor that is a little more powerful. I use a great program
called NoteTab Pro. This powerful editor will enable you to edit large
files, format your text, convert your text to HTML, and even includes a
spellchecker and thesaurus.
NoteTab Pro
http://www.notetab.com/
NoteTab is available in three different versions:
* NoteTab Pro - A full version text and HTML editor. Cost $19.95
* NoteTab Light - The freeware version of NoteTab Pro. It's completely
free with no ads or nag screens
* NoteTab STD - Identical to NoteTab Light, except it includes some
additional features such as a thesaurus, multilingual spellchecker and
more.
Cost $9.95
As stated at the NoteTab site, the NoteTab family of editors is composed
of three variants. Below is a short list that explains the main
differences:
The main advantages of NoteTab Light over NoteTab Pro:
• 100% Free (no ads and no nag screens)
• Can use variable-width fonts
• Better support for non-Roman alphabets (e.g. Chinese, Hebrew, etc.)
Main advantages of NoteTab STD over NoteTab Light:
• Spell checker and thesaurus
• Clipbars -- user-made toolbars
• Can read and write outline-type documents
• Command for reformatting and justifying lines
• Modify and save EBCDIC files
• Can search/replace text in disk files
If you've been using your standard word processing program to perform
simple editing tasks, consider using a text editor. You may be surprised
how easy and convenient these programs really are.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web
Design Mastery.
http://www.webdesignmastery.com And, Ebook Starter - Give Your
Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com Visit Web-Source.net to sign up for a
complimentary subscription to Etips and receive a copy of the acclaimed
ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net
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