Internet
Marketing Tools -- Text Editor Basics
Part seven of ten
By Shelley Lowery
If you've spent any
time exploring your computer, you've probably noticed a
program called Notepad. To be honest, I never really used
the program prior to developing my Internet business, as I
simply used my word processing program. Now, I don't know
what I would do without it. Notepad is an excellent text
editor that has a variety of uses such as writing HTML,
editing scripts, and writing ezine articles -- just to name
a few.
Writing HTML
When designing a web site, most Internet marketers prefer to
use an HTML editor to write their HTML, as it can greatly
simplify a somewhat difficult process. However, using an
HTML editor has its disadvantages, as they have a tendency
to add a lot of unnecessary coding and may not support the
latest technologies. For this reason, many Internet
marketers prefer to write the code themselves with Notepad.
Although writing HTML code with Notepad will certainly be
more time consuming, your code will be much cleaner and can
reduce your file size considerably.
Editing Scripts
When managing a web site, scripts are used to add
interactivity. They're used to perform a variety of tasks
such as form processing, message boards, and database
management.
When using scripts for your web site, most of the time, you
will be required to edit portions of the script such as the
location of Perl on your server, paths to files and
variables. Any editing you do must be done within a program
that won't add any special formatting. Notepad is the
perfect solution. You can simply open your script within
Notepad, edit to suit your needs and upload it to your
server.
Writing Articles
Writing ezine articles is one of the most powerful
promotional methods used on the Internet. When formatting an
article for publication, you should avoid using your
standard word processing program, as they do not allow for
proper formatting.
As there are many different types of email programs, writers
must format their articles to accommodate the majority. Some
email programs automatically wrap text at a certain number
of characters -- while others won't wrap the text at all. If
an article isn't properly formatted, many email programs
will either force a portion of the sentence to the next
line, or even display each paragraph as one long line.
Articles should be formatted to 65 characters per line or
less, including spaces, and written in short paragraph
sections. This guideline has become the standard on the
Internet, as it is a safe line-length for a majority of all
email programs.
Notepad is the preferred program used to write and format
ezine articles.
Although Notepad is a great little text editor, it can't
handle large files and is much better suited for small jobs.
You may find that you'd like an editor that is a little more
powerful. I use a great program called NoteTab Pro. This
powerful editor will enable you to edit large files, format
your text, convert your text to HTML, and even includes a
spellchecker and thesaurus.
NoteTab Pro
http://www.notetab.com/
NoteTab is available in three different versions:
* NoteTab Pro - A full version text and HTML editor. Cost
$19.95
* NoteTab Light - The freeware version of NoteTab Pro. It's
completely free with no ads or nag screens
* NoteTab STD - Identical to NoteTab Light, except it
includes some additional features such as a thesaurus,
multilingual spellchecker and more.
Cost $9.95
As stated at the NoteTab site, the NoteTab family of editors
is composed of three variants. Below is a short list that
explains the main differences:
The main advantages of NoteTab Light over NoteTab Pro:
• 100% Free (no ads and no nag screens)
• Can use variable-width fonts
• Better support for non-Roman alphabets (e.g. Chinese,
Hebrew, etc.)
Main advantages of NoteTab STD over NoteTab Light:
• Spell checker and thesaurus
• Clipbars -- user-made toolbars
• Can read and write outline-type documents
• Command for reformatting and justifying lines
• Modify and save EBCDIC files
• Can search/replace text in disk files
If you've been using your standard word processing program
to perform simple editing tasks, consider using a text
editor. You may be surprised how easy and convenient these
programs really are.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery.
http://www.webdesignmastery.com And, Ebook Starter -
Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com Visit Web-Source.net to sign
up for a complimentary subscription to Etips and receive a
copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article
electronically, in print, in your ebook or on your web site,
free of charge, as long as the author bylines are included.
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