Internet Marketing Tools -- Autoresponder Basics
Part eight of ten
By Shelley Lowery
Autoresponders are
one of the most widely used promotional tools on the
Internet. They're also known as mailbots, automatic email
and email on demand. They were derived from the very popular
fax on demand and designed to automatically respond to any
email message received with an automatic response.
Autoresponder programs vary from autoresponse messages
set-up within an email program to a script that runs on a
server. This script may run a web-based autoresponder system
that utilizes a web page form or it may run with a pop email
account on a server.
Autoresponders can assist you in automating many of your
daily tasks including:
Customer Follow-up
Following up with your customers is an important part of
providing good customer service. Not only is it an essential
part of developing a good relationship, but it will also
enable you to introduce new products.
Although sending out a personal message to each of your
customers may not be possible, an autoresponder can provide
them with the illusion that your message was personally
sent.
Order Confirmations
If you're processing orders online, manually sending each of
your customers an order confirmation can be very time
consuming. By creating a standard letter and placing it
within an autoresponder that allows personalization, you can
eliminate the need to manually respond -- while at the same
time, provide good customer service.
Articles for Publication
Writing articles and allowing them to be freely published,
with your bylines, is a highly effective promotional
strategy.
If you would like to enable your visitors to have access to
your articles around the clock, place them within an
autoresponder. This will enable your visitors to send an
email to a specified email address and instantly receive
your article.
Autoresponder Courses
In addition to the standard autoresponder systems, there are
also autoresponders that can send an unlimited number of
follow-up messages. These follow-up messages can be
automatically sent out at predetermined intervals. In other
words, you can set up your autoresponder to automatically
send out a new message each day for as many days as you
would like.
This powerful technology is currently being used by some of
the top online marketers to reach thousands of potential
customers. As you may know, it may take up to seven contacts
with a potential customer before closing a sale. By setting
up an autoresponder and offering a free autoresponder
course, you can completely automate a portion of your
marketing efforts.
Selecting a quality autoresponder service:
When selecting an autoresponder service, there are many
factors that need to be taken into consideration to ensure
maximum performance:
• Personalized responses - Gives the recipient the illusion
that your message was sent specifically to them.
• Automatic follow-ups - Studies have shown it may take up
to seven contacts before closing a sale.
• Unlimited text length - If you are inhibited by the amount
of text your autoresponder may contain, you may be forced to
revise a successful sales letter, ultimately costing you
business.
• Free Unlimited updating - You must have the ability to
update your autoresponders.
• Automatic Notification - You must have the ability to
track your ad's performance. You should be instantly
informed each time someone requests your information.
Although many web hosts provide their clients with one-time
autoresponders, if you're planning on sending out follow-up
messages, you'll want to use a more advanced autoresponder.
GetResponse
http://www.web-source.net/cgi-bin/t.cgi?l=gr
An advanced autoresponder system that will enable you to not
only personalize your messages, but it will also enable you
to send an unlimited number of follow-ups.
Cost: Advertising supported
SendFree
http://www.web-source.net/cgi-bin/t.cgi?l=sf
A one-time autoresponder system with a unique advertising
opportunity. This autoresponder is also an ad exchange that
enables autoresponder owners to receive free promotion by
exchanging ads. Your ad runs on other members'
autoresponders and their ads run on yours.
Cost: Advertising supported
AWeber
http://www.web-source.net/cgi-bin/t.cgi?l=aw
AWeber provides an outstanding autoresponder system that
will enable you to take complete control over your
autoresponder marketing campaign. This professional
autoresponder service provides you with all of the
following:
Send HTML or text messages
Subscriber signup via email or web form
Easily import and export opt-in subscriber lists
Automatic removal links within each message
Unlimited message length
Completely personalize your messages
Advanced autoresponders with six follow-up messages
Statistics and graphs
If you'd rather have your own autoresponder system that
resides on your server, I recommend using AutoResponse Plus:
http://www.web-source.net/cgi-bin/t.cgi?l=autoplus
Autoresponders are one of the most widely used marketing
tools on the Internet. Although they can't completely
automate your business, they can certainly save you hours of
valuable time, and increase your profits considerably.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery.
http://www.webdesignmastery.com And, Ebook Starter -
Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com Visit Web-Source.net to sign
up for a complimentary subscription to Etips and receive a
copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article
electronically, in print, in your ebook or on your web site,
free of charge, as long as the author bylines are included.
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