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Supercharge Your Marketing Efforts By Lynn Harris (1) Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example, "P.S. I can not guarantee the bonuses will be here tomorrow!" (2) You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order ‘right now’. You could also offer a rebate that takes effect instantly. For example, you could say, "Instead of paying $99, you could order now and get an instant rebate of $20 - you only pay $79!" (3) You could end your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would. If you were selling an e-book, you could give them a free sample at the end of your ad copy. For example, you could say, "If you're still not sure about ordering, download a FREE sample chapter!" (4) Motivate people to buy your product. Tell them positive things. For example, you could say, "You can now reach your goals and change your life if you buy our product.” If you come across positive in your ad copy, they will become positive about reaching their goals using your product. (5) Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other participants to evaluate them. Don't get discouraged if someone gives you a lot of negative feedback about your web site. Most people are only trying to help you. Take the criticism constructively. (6) Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too. (7) Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible. If you are thoughtful and loyal to your customers, most of them will be your customers forever. They will make up about 80% of your business and profits. (8) Make your products sell quickly by adding a lot of bonuses. You could get the free bonuses for little or no cost by joint venturing with other businesses. You could go to the “freebies” directories and find things. Then you could ask the legal owner’s permission to use the item as a free bonus for your product. (9) Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. For example, you could say, "I personally guarantee you will get over your shyness in 10 days or less or your money back." (10) Give your customers free shipping. If you can't afford that, you can give free shipping to customers who buy over a certain dollar amount to raise profits. You could also charge other businesses for inserting ads in your product package. This will make up for your free shipping losses. (11) Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!" (12) Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a list of customers, pictures of customers, etc. (13) Clone your advertisements all over the Internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start an affiliate program and pay people commissions to run your ads. You could also give your affiliates viral marketing tools to use like e-books or articles. (14) Start a free e-mail newsletter to create your own opt-in list. Create a title that grabs the reader’s attention. Submit it to free e-zine directories on the Internet. Advertise it on your web site. Offer a freebie or other incentive for people to subscribe. Give your readers mostly original and quality content. (15) Sell a few back-end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human. Think about it - everyone eats, right? For example, you could say, "Free Bonus 1# A Free $30 Dollar Coupon To The Restaurant Of Your Choice!" (16) Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, "This e-book sent chills up my spine! I highly recommend buying it!" Another example, "All I have to say is, ‘Wow! It's that good!’" Lynn Harris began online marketing in 1998 after wading through the hype for a year. He is now editor/webmaster of HotBizTips.com. A site and newsletter aimed at helping the new to intermediate online marketer. Dear Internet friends, We offer the most legitimate Internet Home Business Opportunity to help you start your own computer based Internet home based business and earn extra money online safely, from the comfort of your own home! The Internet is creating incredible advantages for ordinary people who can spot the best home based business opportunities at the right time. What if there was a PROVEN system that could help you capture just a small portion of this phenomenal growth? See for yourself... Timing is Everything! You can begin earning substantial money with your new Internet Home Based Business.
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