Internet Home Business Opportunity

The 16 Components of a Killer Sales Letter

For Internet Home Business

The purpose of your site is to motivate the visitor to do EXACTLY what you want them to do. Whether it be for them to sign up for the Internet home business , or make money on the home business, or an enzine,  buy something, etc., they must be motivated to do so. Here we will discuss 16 component of a killer sales letter.

Before you even begin to write you need to be enthusiastic about home business opportunity, your product, service, or earn extra money opportunity.  Enthusiasm is very hard to fake and people will pick up on it quickly. Your sales letter must be exciting and full of enthusiasm if you want to pull sales or prospects. If you're genuinely excited, then it will be super easy. If your not, then get excited!  

Below is a list of do's, don'ts and components your sales letter should include...or not include:

DON'T USE ALL CAPS

Do not use all caps when writing your material.  It can slow the reader down by as much as 33% and can be very annoying.  Only consider using caps to emphasize a point or consider using bold.  Make your sales letter enticing by using power words to convey your message instead of all caps.  ALL CAPS GIVE THE IMPRESSION OF SHOUTING AND THAT'S NOT WHAT YOU WANT TO DO!

Keep it Simple

Use short, simple words and write short sentences and paragraphs as much as possible.  The simpler it is to read and understand, the longer they will read.  It helps to use bold at points of emphasis which will also help the reader to remain focused.

Talk To Me

Write as though you are talking to someone in person, instead of at them.  Using informal language, keeping everything simple and easy will give a personal touch.  Talking to the reader will give them the impression you are on their side; a friend.  This is a very important element in building trust.

Keep it Clear

Make sure your information is clear and concise.  Your information should be given with details.  Vague writing will cost you sales and prospects.  Clear writing will avoid questions that should have been answered in the material and many visitors will not even bother to ask, they'll just leave.

Free Information

Offer free information.  Offering free information will motivate the prospect to read.  Start by giving the free information in the beginning of your message then gradually lead to your point.  As they read they will build trust for you making them far more likely to check out your recommendation.

Give Benefits

Always give benefits over features.  For example:  A computer with more memory is a feature, the fact the user can run more involved programs and get quicker results is a benefit.  See the difference?  It is your job to make sure the reader understands why more memory is important.  Benefits, by far, pull better results than features.

Give a Problem Then Solve It

Highlight problems and then offer your product or service as a solution.  It is much easier to sell a solution to a problem than it is to only sell features and benefits.  The benefits still play a roll but if the prospect sees a problem and then clearly sees that your opportunity or product will easily solve it then you're on your way to a new sign-up or customer.

Give Them Ownership

Give ownership to your prospect by using the words "you" or "your" in your sales material.  Tell the prospect what is in it for them.  For example:  Instead of saying "Stay cool with our new Turbo A/C Unit", you could say instead "Keep your family comfortable all summer with your high efficiency Turbo A/C Unit".  This gives ownership to the prospect.  They are able to envision it being their unit.

Give Testimonials

Include testimonials for your visitors to reference.  Testimonials can be given in several ways.  It can be a testimonial about your own experience with your opportunity or affiliate program, the experience of a friend or associate of yours, or a testimonial from a customer who has purchased your product (if you sell your own product or service).

If you don't have testimonials then ask for some from fellow opportunity associates.  You could swap testimonials or offer them something for free.  If you sell your own product then you can do a similar concept by polling your current customers for their feedback and offer them something for free for doing so. 

Once you get a few testimonials (and have permission to use them) you can place them on your site and it will give you credibility and be a key factor to building trust.  People love to see how others have faired with the product, service or opportunity they are considering.

Create Fear of Loss

Create fear of loss.  Show the prospect what they may lose or risk if they don’t buy or check out your offer.  This is proven to work and is extremely powerful.  Desire for gain works well too, and can be used in certain scenarios to benefit your sales.  Don't discount this method.  It really works!

 

This next short segment is for those of you who sell your very own product whether it be from your site directly or via a mall.  The components above are still necessary if selling your own product and the components below finish off your sales letter.

 If you do not sell your own product skip below to SUMMARY.

Give a Money Back Guarantee

If you sell your own product, always offer a money back guarantee.  A "no questions asked, money back guarantee" is very important.  It shows the buyer that he or she has nothing to lose and is a proven strategy to increase sales. 

Give Me More Time

Also, it is a proven marketing strategy that the longer you give the customer to ask for a refund, the fewer you will get.  As an example, offer a 90 day money back guarantee instead of a 30 day money back guarantee.  The longer the customer has the more likely they will not take advantage of it.  Many times they will either forget or just find it not worth the trouble.

Exactly How do I Order?

Tell your customer exactly how to order.  Tell them what to expect throughout the ordering process, facts about their order (is it real time or is it manually entered etc.), when and how their order will be fulfilled, when it will be shipped etc.  This will help get rid of any reservations the customer may have about ordering. 

Offer More Ways to Order

Offer multiple ways of ordering.  This gives the customer options to choose from and will increase your sales.  Some people will more readily order using a credit card option and some would rather order by mail or phone. 

Just Who Are You?

It’s important to develop a relationship early.  Telling a short story about yourself or your business will allow the reader to feel as if they know you and can relate to you.  This also builds trust.  Stories sell, facts tell!

Freebies!

Offer free bonuses. Make sure what you offer for "free" is truly free.  The customer should not be expected to pay anything for this free product or service.  You can lose your credibility quickly if you abuse it.

SUMMARY

When you have completed your sales letter it is best to set it aside for a couple of days.  Then go back and rewrite it making it simpler and easier to understand.  When you haven’t looked at it for a couple of days, you will be able to read it from a fresher point of view.  This will allow you to see any errors or rewrites that will need to be done. 

Your sales letter must have every one of the components above that fit your purpose for maximum results.  Remember, if your sales letter does not hold the reader’s interest, they won’t read it.  And if they don’t read it, you won’t get sales or new prospects. 

Happy writing!

If you want to start with an easy Internet Home Business, I would strongly recommend you sign up with the Strong Future International Marketing Group

You will never regret it, but instead you will send me a “thank you note” in a few months’ time for giving you such a good recommendation.

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