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Many companies - and the marketing teams that support them - are rapidly adopting intelligent technology solutions to encourage operational efficiency while improving the customer experience. These intelligent solutions often come in the form of Artificial Intelligence (AI) marketing platforms. Through these platforms, marketers can gain a more nuanced, comprehensive understanding of their target audiences. The artificial intelligence-driven insights gathered through this optimization process can then be used to drive conversions, while also easing the workload for marketing teams. What is AI (Artificial Intelligence) Marketing? Data Analysis: Collecting and sifting through large amounts of marketing data from various campaigns and programs that would otherwise have to be sorted manually. Natural Language Processing (NLP): Creating human-like language for content creation, customer service bots, experience personalization and more. Media Buying: Predicting the most effective ad and media placements for a business in order to reach their target audience and maximize marketing strategy ROI. Types of AI Marketing Solutions It’s clear that artificial intelligence holds a vital role in helping marketers connect with consumers. The following components of AI marketing make up today’s leading solutions that are helping to bridge the gap between the vast amounts of customer data being collected and the actionable next steps digital marketers can take in their future campaigns: Machine Learning Machine learning is driven by artificial intelligence, which involves computer algorithms that can analyze information and improve digital marketing campaigns automatically through experience. Devices that leverage machine learning analyze new information in the context of relevant historical data, which can inform digital marketing campaigns based on what has or hasn’t worked in the past. Big Data and Analytics The emergence of digital media has brought on an influx of “big data”, which has provided opportunities for digital marketers to understand their efforts and accurately attribute value across channels. This has also led to an over-saturation of data, as many digital marketers struggle to determine which data sets are worth collecting. AI marketing can help parse through all that data at lightspeed, filtering it down to its essentials and not only analyzing it but also recommending the best elements of future digital marketing campaigns. AI Marketing Platforms & Tools Effective AI-powered marketing solutions provide digital marketers with a central platform for managing the huge amounts of data being collected. These AI marketing platforms have the ability to glean insightful marketing intelligence from your target audience so you can make data-driven decisions about how to best reach them. For example, frameworks such as Bayesian Learning and Forgetting can help marketers gain a clearer understanding of how receptive a customer is to a specific digital marketing effort. Modern marketing relies on an in-depth understanding of customer needs and preferences, and the ability to act on that knowledge quickly and effectively. The ability to make real-time, data-driven decisions has brought AI marketing solutions to the forefront for marketing stakeholders. However, marketing teams must be discerning when deciding how to best integrate AI into their campaigns and operations. The development and use of AI marketing tools is still in its early stages. Therefore, there are a few challenges to be aware of when implementing AI into your digital marketing strategy. Training Time and Data Quality AI marketing tools do not automatically know which actions to take to achieve marketing goals. They require time and training, just as humans do, to learn organizational goals, customer preferences, historical trends, understand overall context, and establish expertise. This learning process also requires data quality assurances. If your AI marketing tools are not trained with high-quality data that is accurate , timely, and representative, you’ll end up with inaccurate data decisions that don’t truly reflect consumer desires, making your shiny new AI marketing tool nothing more than a toy. Privacy Consumers and regulating bodies alike are cracking down on how organizations use their data. Digital marketing teams need to ensure they are using consumer data ethically and in compliance with standards such as GDPR while implementing an AI marketing strategy, or risk heavy penalties and reputation damage. Unless your AI marketing tools are specifically programmed to observe specific legal guidelines, they may overstep in what is considered acceptable in terms of using consumer data for marketing personalization. Getting Buy-In It can be difficult for digital marketing teams to demonstrate the value of AI marketing investments to business stakeholders . While KPIs such as ROI and efficiency are easily quantifiable, showing how AI marketing has improved customer experience or brand reputation can be less obvious. With this in mind, digital marketing teams need to ensure they have the right measurement tools to attribute these qualitative gains to AI investments. Deployment Best Practices Because AI marketing is a newer tool in the digital marketer’s toolbox, definitive best practices haven’t yet been established to guide marketing teams’ initial deployments. Every digital marketing team should think about the long-term effects of implementing an AI marketing strategy, not just the short-term benefits they could reap. Adapting to a Changing Marketing Landscape With the emergence of AI marketing comes a disruption in the day-to-day marketing operations. Marketers must evaluate which jobs will be replaced and which jobs will be created. One study suggested that nearly 6 out of every 10 current marketing specialist and analyst jobs will be replaced with marketing technology. How to Use AI in Marketing It’s important to begin with a thorough plan when leveraging AI in marketing campaigns and operations. This will ensure marketing teams minimize costly challenges and achieve the most value from their AI investment in the least amount of time. Establish Goals As with any marketing program, it is important that clear goals and marketing analytics are established for your AI marketing program from the outset. Start by identifying areas within campaigns or operations that could stand to be improved , such as segmentation. Then establish clear KPIs that will help illuminate how successful the AI-augmented marketing campaign has been – this is especially important for qualitative goals such as “improve customer experience.” Data Privacy Standards At the outset of your new marketing program, be sure that your AI marketing platform will not cross the line of acceptable data use in the name of data personalization. Be sure privacy standards are established and programmed into your AI marketing platforms as needed to maintain compliance and consumer trust. Data Quantity and Sources In order to get started with AI marketing, digital marketers typically need to have a vast amount of data at their disposal. This data will train the AI marketing tool in customer preferences, external trends, and other factors that will impact the success of AI-enabled marketing campaigns. This data can be taken from the organization’s own CRM, previous marketing campaigns, and website data. Additionally, marketers may supplement this with second and third-party data, which can include location data, weather data, and other external factors that may contribute to a purchasing decision. Acquire Data Science Talent Many marketing teams lack employees with the necessary data science and AI expertise, making it difficult to work with vast amounts of data and deliver insights. To get AI marketing programs off the ground, organizations should work with third-party organizations that can assist in the collection and analysis of data to train their tools for optimal performance and facilitate ongoing maintenance. Maintain Data Quality As machine learning and AI marketing programs consume more data, they will learn how to make accurate, effective decisions. However, if the data being fed to your AI marketing program is not standardized and error-free, the insights will not be useful and can actually cause decisions that hurt your bottom line rather than help it. Prior to implementing any AI marketing programs, marketing teams must coordinate with data management teams and other lines of business to establish processes for data cleansing and data maintenance. When doing so, consider the seven essential data dimensions: • Timeliness • Completeness • Consistency • Relevance • Transparency • Accuracy • Representativeness Create an Integrated AI Marketing Strategy Most digital marketers find their AI marketing tools are especially effective when integrated with their existing marketing strategy, rather than being used as a stand-alone tactic. AI marketing tools create opportunities to optimize steps in a marketing strategy that might currently be labor-intensive, such as data analysis, or have a risk of inaccuracy, such as attribution. By incorporating AI to fill in these “blind spots”, digital marketers can not only leverage these powerful forward-thinking methods to take their marketing to the next level but also build on the foundation of effective digital marketing methods they’ve used in the past. Selecting an AI Platform Selecting the right platform or platforms is a crucial step in getting an AI marketing program off the ground. Marketers should be discerning in identifying the gaps that the platform is trying to fill and select solutions based on capabilities. This will revolve around the goal marketers are trying to achieve – for example, speed, and productivity goals will require different functionality than tools used to improve overall customer satisfaction with AI. Benefits of Leveraging AI (Artificial Intelligence) in Marketing There are a myriad of use cases for incorporating AI marketing into your digital marketing programs, and each of these use cases yields different benefits. For example, AI marketing can be an asset in areas such as risk reduction, increased speed, greater customer satisfaction, increased revenue, and more. Benefits may be quantifiable (number of sales) or not quantifiable (user satisfaction). There are a few overarching benefits that can be applied across AI marketing use cases: Increased Campaign ROI If leveraged correctly, marketers can use AI marketing to transform their entire marketing program by extracting the most valuable insights from their datasets and acting on them in real-time. AI platforms can make fast decisions on how to best allocate funds across media channels or analyze the most effective ad placements to more consistently engage customers, getting the most value out of campaigns. Better Customer Relationships & Real-Time Personalization AI marketing can help you deliver personalized messages to customers at appropriate points in the consumer lifecycle. It can also help digital marketers identify at-risk customers and target them with information that will get them to re-engage with the brand. Enhanced Marketing Measurement Many organizations have trouble keeping pace with all of the data digital marketing campaigns produce, making it difficult to tie success back to specific campaigns. Dashboards that leverage AI marketing allow for a more comprehensive view into what is working so that it can be replicated across channels and budgets allocated accordingly. Make Decisions Faster AI marketing is able to conduct tactical data analysis faster than its human counterparts and use machine learning to come to fast conclusions based on campaign and customer context. This gives team members time to focus on strategic initiatives that can then inform AI-enabled campaigns. With AI marketing, digital marketers no longer have to wait until the end of a campaign to make decisions, but can use real-time analytics to make better media choices. 7 Examples of AI (Artificial Intelligence) in Marketing AI marketing is being used in digital marketing initiatives in a multitude of use cases, across a broad array of industries. Industries leveraging AI marketing and its optimization capabilities include financial services, government, entertainment, healthcare, retail, and more. Each AI marketing use case offers different results, from customer retention improvements to campaign performance, to enhanced customer experience, or greater efficiency in marketing operations. There are numerous ways businesses can take advantage of AI marketing and machine learning to create a more comprehensive marketing plan. Consider the following: 1. Bidding on Programmatic Media Buys A problem that marketing teams often encounter is deciding where to place advertisements and messaging. Marketing teams can create informed plans based on user preferences, but these teams are often not flexible or agile enough to alter the plan in real-time based on the latest consumer information. AI marketing is being used by digital marketers to mitigate this challenge through programmatic advertising. Programmatic platforms leverage machine learning to bid on ad space relevant to target audiences in real-time. The bid is informed by data such as interests, location, purchase history, buyer intent, and more. This enables digital marketing teams to leverage AI marketing to target the right channels at the correct time, for a competitive price. Programmatic buying exemplifies how machine learning can increase marketing flexibility to meet customers as their needs and interests evolve. 2. Select the Right Message Across channels, different consumers respond to different messages – some may resonate with an emotional appeal, some humor, others logic. Machine learning and AI marketing can track which messaging consumers have responded to and create a more complete user profile. From there, marketing teams can serve more customized messages to users based on their preferences. For example, Netflix uses machine learning to understand the genres a certain user is interested in. It then customizes the artwork that the user sees to match up with these interests. On the Netflix Tech Blog, the author explains how Netflix leverages AI tools and algorithms to determine which artwork will most entice a viewer to watch a certain title, saying: “Let us consider trying to personalize the image we use to depict the movie Good Will Hunting. Here we might personalize this decision based on how much a member prefers different genres and themes. Someone who has watched many romantic movies may be interested in Good Will Hunting if we show the artwork containing Matt Damon and Minnie Driver, whereas, a member who has watched many comedies might be drawn to the movie if we use the artwork containing Robin Williams, a well-known comedian." When AI marketing tools and machine learning are used, these platforms can gather valuable data on customers that allow marketing teams to increase conversion rates and improve the customer’s experience. Marketing teams can then analyze all of this data to create a more nuanced view of the customer, even considering additional factors such as if a user would have watched a title regardless of the image, and how that plays into future messaging. 3. Granular Personalization A highly granular level of personalization is expected by today’s consumers. Marketing messages should be informed by a user’s interests, purchase history, location, past brand interactions, and a host of other data points. AI marketing helps marketing teams go beyond standard demographic data to learn about consumer preferences on a granular, individual level. This helps brands create curated experiences based on a customer’s unique tastes. For example, Spotify uses AI marketing tools to create customized playlists based on what a customer has listened to in the past, current hits across genres, and which music is being talked about . It uses these datasets to create customized playlists for users and to create genre playlists based on artists that appear in conversation, in articles, etc. This data has helped Spotify to become a top streaming service and emphasize customer experience through personalization. Another trend based on AI-enabled personalization is atomic content. Here, AI learns customer preferences and pulls pieces from a library of content to create a customized email or offer for a client featuring relevant images, videos, or articles. 4. Chatbots and Conversational Experiences With the development of natural language processing through AI, chatbots are now being used to augment customer service agents. Customers with more basic queries can refer to chatbots which will give immediate, accurate answers. They will be able to leverage past questions and historical data to deliver personalized results. This gives time back to customer service agents to work on complicated requests that need more human nuance. 5. Predictive Marketing Analytics With so much data flowing into their organization every day, marketing teams are having a hard time actually deriving insights from it. AI marketing tools allow marketing teams to make the most of this data using predictive analytics, which leverages a combination of machine learning, algorithms, models, and datasets to predict future behavior. This can help digital marketing teams understand the types of products a consumer will be looking for and when – allowing them to position campaigns more For example, Amazon uses predictive analytics to suggest products to consumers based on past purchases and behaviors, increasing conversions and customer satisfaction. AI marketing tools can also be used to help marketing teams more accurately track attribution, allowing teams to see which campaigns contributed most to ROI. 6. Marketing Operations Another key use case for AI marketing tools is to increase efficiency across various processes. AI can help to automate tactical processes such as the sorting of marketing data, answering common customer questions, and conducting security authorizations. This allows marketing teams more time to work on strategic and analytical work. 7. Dynamic Pricing AI marketing can help make brands more competitive by enabling dynamic pricing. AI platforms can suggest optimal prices for products in real-time by evaluating huge quantities of historical and competitive data. This strategy has been especially effective in retail. It allows brands to adjust prices to reflect demand for certain products, boost sales, and edge out the competition. AI Marketing Predictions and Trends While AI marketing tools are still largely new additions to the marketing space, it promises to only grow in popularity. There are a few AI trends marketers will see over the next few years and should begin to adapt to: AI is Growing: Gartner has predicted that by 2022, AI will replace about 33% of data analysts in marketing. Tech giants realize the benefits and potential for AI. In 2016, they were already spending on average between $20-$30 billion. 90 percent of this budget was focused on deployment and research. Additionally, in 2020 Gartner predicted that more than 40% of data science tasks will be automated Teams Will Scale Through AI Marketing teams will be put under increased pressure to demonstrate marketing value and ROI to executive stakeholders. Teams will be able to leverage AI marketing solutions to drive these targets and better allocate funds towards successful campaigns, as well as providing the marketing metrics that demonstrate the value of campaigns. Marketing Leaders Who Don’t Leverage AI Will Be Replaced By Those Who Do According to Gartner, those responsible for marketing insights will no longer be as competitive in this changing marketing landscape. The majority of those surveyed by Gartner employ AI solutions in their marketing strategy or are planning to. Only 13 percent do not see a use for it in the next three years. Breaking Down AI Marketing No matter how large or small your marketing team is, AI marketing tools and machine learning programs can help increase productivity, ROI and efficiency, while also processing those mountains of data your team might not have time to wrestle with otherwise. Even if your first foray into AI marketing is something as small as using a machine learning program to help write your email subject lines for your next digital marketing campaign, every little step towards an AI-powered future can help keep your brand ahead of the competition and crushing revenue goals all year long. Additional Tips and Resources Your AI Does Not Need Tickets to the Big Game The Role of Predictive Analytics in Data-Driven Marketing The Future of AI Breaking Down AI Marketing No matter how large or small your marketing team is, AI marketing tools and machine learning programs can help increase productivity, ROI and efficiency, while also processing those mountains of data your team might not have time to wrestle with otherwise. Even if your first foray into AI marketing is something as small as using a machine learning program to help write your email subject lines for your next digital marketing campaign, every little step towards an AI-powered future can help keep your brand ahead of the competition and crushing revenue goals all year long. Additional Tips and Resources Your AI Does Not Need Tickets to the Big Game The Role of Predictive Analytics in Data-Driven Marketing The Future of AI ====================================================================================
Internet marketing is no different than any other kind of marketing! You heard right. Good marketing is good marketing, no matter the medium. There is no panacea of marketing, and the Internet is certainly not the end all or be all. While it is true, the Internet is the last place where someone of modest budget can compete with some of the largest players in marketing and win, this sort of profitable activity requires hard word and analysis just like any other marketing campaign. Marketing is not sales. Marketing is the "art and science" of getting someone to see the value your product or service holds for them...to the extent that they desire to acquire it. You will needs sales to complete the cycle but marketing, as I have just defined it, is the basis of our Internet Marketing/Search Engine Optimization paper. Marketing on the Internet is a lot like the Wild West of the 1800's on the North American continent. There are tons of opportunities all around but it takes a thinker to notice and exploit them. gone are the days when anyone could walk up to a venture capitalist and propose an "Internet Business Model" and end up with some sort of funding. I remember those days like they were yesterday (They really were) and many of my friends, rich with Venture Capital cash, went out and bought Ferrari's, big homes, lavish toys. Many of those same friends had to give all that stuff up because when folks realized that the Internet was not a wonderland but a new communication tool, they closed the cash spigots and the money went elsewhere...fast. Where does Internet marketing begin? At the beginning of course! No marketing campaign will work without first performing a SWOT analysis. SWOT (Strengths, Weaknesses, Opportunities, Threats) are a bit beyond the scope of this site but the analogy does hold purpose in the Search engine optimization process. Internet Marketing is all about getting the consumer of your product to want it badly enough to take action...to do this, we first need to get in front of that potential consumer. The cheapest and fastest way you reach a ton of people legitimately is thorough search engine optimization, the process of refining your web site to rank well in the "Organic" or non-paid areas of a search engine or directory. While it is important to be in as many different search engines and directories as possible, there are really only a dozen or so that will bring you an appreciable traffic. Having said that, one paying client from an obscure engine is worth exactly what you paid for it. Sine Google is at the present time, the king of search engines, we will spend quite a bit of time talking about things that make your site rank well with Google....but we will not talk exclusively about Google. When I do Search engine optimization for clients, I ALWAYS fine tune for the greatest amount of engines and directories, because I never know what will happen tomorrow and being #1 in the current "big dog" while hedging my bets for tomorrow's up-and-comers just makes sense to me....and helps me sleep better at night. A case in point, the latest Google update, nicknamed the "Google Florida Update", actually resulted in a tremendous boost to all of my clients' rankings. There are several reasons for this phenomena, but the main ones are that I optimize for what really has value...content. This website will provide you with all of the tools necessary to achieve top search engine positions if you study the tips, apply them and use the tools in the manner they were intended to be used. search engine optimization is not rocket science, it is simply the study of what make s a web site the most "relevant" and in whose eyes. once you look at each SEO campaign in that manner, you will more quickly understand what has to be done in each case and how to go about it. I welcome you to SEO-highrankings and look forward to any comments and suggestions you might have to help us improve this site for you. James
Taylor ======================================================================
What Are The Most Crucial Digital Marketing Trends For 2022?The realm of digital marketing changes every year. And, these changes are pretty notable during a specific year. Suppose you are a small business entity requiring constant updates on SEO, email marketing, and social media campaigns. In that case, you can always expect something new that could influence your digital marketing strategy. Before we move forward into trends of 2022, let's take a quick recap of trends in 2021. In 2021, Google has made changes in its algorithm. It has released its core web vitals ranking factors, and they are being update... ==================================================================================================== That may seem like a really obvious question, but in fact, it is one that anyone who is doing business online should ask themselves. You might think that the number one answer for most people would be to earn a living and while that is certainly part of it, for some, the bigger reason is to make a difference in this world with what they have to offer. Before the Internet, most of the business generated came from face to face meetings, or by telephone, or by direct mail, or expensive television and radio advertising. And while all of those situations still occur today, with the Internet, your reach for potential customers is almost infinite. Just imagine someone who went door-to-door, selling products that people needed, to now being online and being able to reach many thousands of potential customers, all at the same time, all because of the Internet. And of course, if you have been online for any length of time, then you know that it takes much more than just a website to be successful. Almost everywhere you look, the offer to help you grow your online business exists. This could range from purchasing different tools, products, or services that are supposed to perform specific functions to hiring someone to coach you on how to be successful online by recommending that you purchase different tools, products, or services that are supposed to perform specific functions. Whatever it is, the bottom line is that it is still YOU that has to put those tools, products, or services into practice and sometimes they work and sometimes they don't. Either way, you might be out of a lot of money, just trying to earn a living online. But I go back to the question, "Why are you doing business online"? Maybe a better question would be if you were not making any real money, would you still be doing it? If money is your only goal, then you might find that your road has been a difficult one. However, if your purpose for being online is to help others achieve their goals and desires, then you might be in it for the long haul. But even then, it is not always easy and in fact, probably the hardest part is finding your next customers or in online terms, generating the traffic needed to really make a difference. The goal is to not only find targeted customers but to personalize their experience with you in such a way, that customer retention will no longer be a problem, and gaining new customers will be easy. In addition to making your customers feel comfortable about doing business with you, what if there was a way that you could make thousands of customers feel comfortable about doing business with you, from all over the world? What if you could offer your products or services to millions without you having to do all of the manual labor? Well, now you can! Introducing ONPASSIVE! ONPASSIVE is a products and services driven company that offers all of the tools, products, and services you will ever need, all in one place, to help your business soar to new heights. And these are not cheap, copycat products. We offer the online marketer our exclusive, proprietary built from the ground up, top of the line products and services. Using the latest Artificial Intelligence (AI) proprietary technology, we will help to provide a level of personalized professionalism that your customers will become accustomed to. And as an ONPASSIVE customer, everything that you are currently having to do on your own to try to grow your business can be done for you. From the autopilot, hands-free promotion of your business, to the non-stop flow of guaranteed traffic, to the closing of your sales... We can do it all. And the best part is even though you will be receiving top quality products and services, you won't be paying top dollar. Our business is designed to create a successful online presence for every online marketer, giving you the best quality for the lowest costs. We can do this because we have created everything from the ground up and we own our technology. And because of this, we can pass on the savings to you. Therefore, if you were to ask us, "Why are we doing business online"? Our answer would be to help you achieve all of your online goals and desires! And if you are someone who does not currently have a business online or offline, we can provide that option for you, with even greater benefits and privileges. Our goal is to make a difference in the lives of millions of people all across the globe and we would like to start with you. Learn more by clicking on the link below and see how we can benefit you today! CLICK HERE!!! Albert Lee Here is description for Onpassive |